About this template
Measuring customer loyalty is essential for sustainable business growth. This Net Promoter Score (NPS) Google Form template helps organizations quickly gauge customer sentiment, identify promoters and detractors, and uncover actionable product or service improvements. Whether you run an e-commerce store, a SaaS platform, or a local service business, understanding your Net Promoter Score is the gold standard for tracking customer retention and word-of-mouth potential.
This ready-to-use template captures the classic 0-to-10 recommendation likelihood question alongside qualitative follow-up fields. By collecting both numerical metrics and open-ended feedback, your team can easily calculate your overall NPS while gaining the context needed to drive meaningful improvements. Best of all, because it deploys directly to Google Forms via Doc2Form, all your responses stream straight into a connected Google Sheet for seamless analysis and reporting.
Key features
- Instantly calculate your Net Promoter Score with a standardized 0–10 rating scale.
- Capture qualitative feedback to understand why customers rate your brand the way they do.
- Streamline data collection with automatic responses saved directly to Google Sheets.
- Fully customizable questions to match your exact product or service offerings.
- Clean, professional design optimized for high completion rates on mobile and desktop.
Use cases
- Post-purchase customer satisfaction surveys for e-commerce brands.
- Quarterly user sentiment check-ins for software and SaaS applications.
- Client relationship evaluations for professional services and agencies.
- Guest experience assessments for hospitality and events.
What this form collects
- Full Name (Short answer)Optional — let us know who you are if you'd like our support team to follow up.
- Email Address (Short answer)We'll only use this to reach out if you request support regarding your feedback.
- How likely are you to recommend our brand, product, or service to a friend or colleague? (Linear scale)0 = Not at all likely, 10 = Extremely likely.
- How long have you been using our products or services? (Dropdown)Select the option that best describes your customer journey with us.
- What is the primary reason for the score you gave us? (Paragraph)Please share what we are doing well or where we fell short.
- Which aspects of our product or service do you value the most? (Checkboxes)Select all that apply.
- What is one thing we could improve to make your experience better? (Paragraph)Tell us about any features, fixes, or changes you'd love to see.
- How satisfied are you with our customer support and service? (Linear scale)Rate your overall support interactions.
- Would you be open to a brief follow-up chat about your feedback? (Multiple choice)We occasionally speak with customers to learn how we can improve further.
FAQ
How do you calculate a Net Promoter Score?
NPS is calculated by categorizing respondents into Promoters (score 9–10), Passives (score 7–8), and Detractors (score 0–6). Subtract the percentage of Detractors from the percentage of Promoters to get your final NPS score, which ranges from -100 to +100.
How many questions should an NPS survey include?
Keep it brief. A standard NPS survey consists of the core 0–10 recommendation question followed by one or two open-ended questions for context. Shorter surveys yield significantly higher completion rates.
Where are the survey responses stored?
Because this template runs natively on Google Forms, all submissions are automatically organized in a secure Google Spreadsheet linked directly to your form.
Can I customize the questions in this template?
Yes! Once you generate your form with Doc2Form, you have full ownership in Google Forms to edit questions, add your company branding, or include additional fields.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.