About this template
The Net Promoter Score (NPS) is the gold standard for measuring customer loyalty and predicting business growth. This template helps you quantify how likely your customers are to recommend your product or service to others, providing a clear metric to track over time. By using this Google Form, you can instantly collect data from your user base and visualize trends in customer sentiment.
Beyond the core NPS question, this form includes structured fields to uncover the 'why' behind the score. It captures qualitative feedback on features, ease of use, and areas for improvement. This data is essential for product teams, marketers, and business owners who need to prioritize their roadmap based on real user experience rather than assumptions. Once responses are submitted, you can easily export them to Google Sheets for deep analysis or share them with your team to align on customer-centric goals.
Key features
- Standardized 0-10 NPS rating scale for easy benchmarking.
- Captures qualitative feedback to understand the 'why' behind scores.
- Mobile-responsive design ensures high completion rates on any device.
- Seamless integration with Google Sheets for real-time data analysis.
- Fully customizable to include your branding and specific product questions.
Use cases
- Post-purchase customer satisfaction tracking.
- Quarterly product sentiment analysis.
- Measuring the impact of new feature releases.
- Gathering testimonials from 'Promoter' segment customers.
What this form collects
- On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague? (Linear scale)0 is 'Not at all likely' and 10 is 'Extremely likely'.
- What is the primary reason for your score? (Paragraph)Please provide a brief explanation of what influenced your rating.
- How would you rate our ease of use? (Linear scale)1 = Very difficult, 5 = Very easy.
- Which feature do you find most useful? (Short answer)Tell us what aspect of our service brings you the most value.
- What is one thing we could improve? (Paragraph)We are always looking to get better. What should be our top priority?
- How often do you use our service? (Multiple choice)Help us understand your usage patterns.
- May we contact you regarding your feedback? (Multiple choice)If you'd like us to follow up on your comments, please select 'Yes'.
- Email Address (Short answer)Please provide your email if you'd like us to follow up.
FAQ
How do I calculate my NPS score using this form?
Subtract the percentage of Detractors (scores 0-6) from the percentage of Promoters (scores 9-10). Passives (7-8) are excluded from the final calculation.
Can I customize the questions in this template?
Yes, once you open the template in your Google Drive, you can add, remove, or edit any questions to better fit your specific business needs.
Is this form mobile-friendly?
Yes, Google Forms are natively responsive and provide a smooth experience for respondents on smartphones, tablets, and desktops.
How can I share this survey with my customers?
You can share the form via a direct link, embed it on your website, or send it directly to your email list.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.