Related conversion guides: PDF to Google Form · Form from description

Every sales conversation starts with a question - make collecting those answers easier

Sales teams collect structured information throughout the funnel: qualification criteria, technical requirements, proposal inputs, and post-sale feedback. Most of it lives in Word templates or PDFs that get emailed back and forth without a clear audit trail.

Doc2Form converts existing sales documents into Google Forms. Upload a PDF or Word file up to 5 MB and it detects the structure - text fields, checkboxes, dropdowns - and builds a matching form in your Drive.

No document? Use describe mode: type a short description and get a working qualification or feedback form in seconds.

Responses organized and ready for follow-up

Every Google Form connects to a linked Sheets spreadsheet. Lead responses, NPS scores, and RFP details all aggregate automatically - no copying from emails before your next call.

Common questions

Can I route different responses to different reps?

Google Forms routes all responses to one connected spreadsheet. From there, you can sort, filter, or use conditional formatting to route manually. For automated routing, connect Sheets to a tool like Zapier.

Can I embed the form on a landing page?

Yes. Google Forms can be embedded via iframe. Doc2Form generates the form; you embed it wherever you need it.

What if my qualification questions change by product line?

Create a base form and duplicate it in Drive for each variant. Adjust questions and keep the structure consistent across product lines.

Does it cost anything?

The first form is free, no credit card required. Credit packs are available after that. The project is open source for teams that prefer to self-host.