About this template
The Net Promoter Score (NPS) is the gold standard for measuring customer loyalty and predicting business growth. This Google Form template is designed to help you capture the 'likelihood to recommend' metric alongside qualitative feedback, giving you both the quantitative score and the context needed to drive meaningful change.
By using this template, you can automate the collection of customer sentiment across your user base. Whether you are tracking the success of a new product launch, evaluating the quality of your support team, or checking in on long-term client satisfaction, this form provides a standardized, professional way to gather actionable data. Once responses are collected, you can easily export the data to Google Sheets to calculate your NPS and identify trends over time.
Key features
- Standardized 0-10 NPS rating scale.
- Open-ended fields for qualitative feedback.
- Mobile-friendly design for higher response rates.
- Easy integration with Google Sheets for real-time analysis.
- Fully customizable to match your brand identity.
Use cases
- Post-purchase customer satisfaction tracking.
- Quarterly sentiment analysis for SaaS products.
- Evaluating service quality after support interactions.
- Measuring brand perception during marketing campaigns.
What this form collects
- How likely are you to recommend us to a friend or colleague? (Linear scale)Please rate us on a scale of 0 to 10, where 0 is 'Not at all likely' and 10 is 'Extremely likely'.
- What is the primary reason for your score? (Paragraph)We'd love to hear more about your experience. What did we do well, or where could we improve?
- Which of the following best describes your experience? (Multiple choice)Select the category that best aligns with your recent interaction.
- May we contact you regarding your feedback? (Multiple choice)If you are open to a follow-up conversation about your experience, please select 'Yes'.
- Email Address (Short answer)Please provide your email if you would like us to follow up with you.
FAQ
How is the Net Promoter Score calculated?
NPS is calculated by subtracting the percentage of Detractors (scores 0-6) from the percentage of Promoters (scores 9-10). Passives (scores 7-8) are excluded from the calculation.
Why should I use Google Forms for my NPS survey?
Google Forms is free, highly accessible to respondents, and automatically syncs data to Google Sheets, making it easy to calculate your score without manual data entry.
How many questions should I include in an NPS survey?
Keep it brief. A strong NPS survey should focus on the primary rating question and one or two follow-up questions to explain the 'why' behind the score.
How often should I send out NPS surveys?
It depends on your business model. For SaaS, quarterly is common. For retail, sending a survey shortly after a purchase or delivery is often more effective.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.