About this template
A Website Satisfaction Survey is an essential tool for understanding how visitors interact with your site, whether they can find what they are looking for, and how they perceive your overall design and performance. By collecting direct feedback from your audience, you can pinpoint friction points in your user experience, evaluate content clarity, and guide future website redesigns or feature rollouts.
This survey template makes it easy to capture quantitative ratings and qualitative comments in one streamlined place. Use Doc2Form to instantly convert and launch this template as a Google Form, making it simple to share via link, email, or embedded on your site. Review responses in real-time through connected Google Sheets to track satisfaction trends over time and prioritize website improvements.
Key features
- Measure overall visitor satisfaction and Net Promoter scores in minutes.
- Evaluate website navigation, speed, and content clarity.
- Capture open-ended qualitative feedback for actionable design improvements.
- Automatically sync and organize all responses in Google Sheets.
Use cases
Post-launch evaluations for newly redesigned websites or landing pages.
Ongoing e-commerce checkout flow and user experience assessment.
Content relevance checks for blogs, help centers, and resource librar…
Content relevance checks for blogs, help centers, and resource libraries.
What this form collects
- How did you find our website today? (Multiple choice)Select the option that best describes how you arrived at our site.
- What is the primary purpose of your visit today? (Multiple choice)Tell us what you were hoping to accomplish.
- Did you find what you were looking for today? (Multiple choice)Let us know if our content or products met your immediate needs.
- Website Design & Layout (Linear scale)Rate the visual appeal and modern feel of our website.
- Website Navigation & Ease of Use (Linear scale)Rate how easy it was to find menus, links, and pages.
- Page Loading Speed & Performance (Linear scale)Rate how quickly pages loaded during your visit.
- Overall Satisfaction (Linear scale)How satisfied are you with your overall experience on our website today?
- Did you encounter any technical issues or broken links? (Paragraph)Please describe any errors or bugs you experienced while browsing.
- What improvements or new features would you like to see on our site? (Paragraph)Share any suggestions that would make your next visit better.
- How likely are you to recommend our website or services to a friend or colleague? (Linear scale)0 = Not at all likely, 10 = Extremely likely.
FAQ
What is a website satisfaction survey?
It is a questionnaire used to gather feedback from site visitors regarding their browsing experience, design preferences, and ability to find information.
How can I share this survey with my visitors?
Once generated in Google Forms, you can share the survey via a direct link, email campaign, or embed it directly onto your website using an iframe.
Can I customize the questions in this template?
Yes. Google Forms allows you to fully edit, add, or remove questions to match your exact website testing goals.
Where are the survey responses stored?
All submissions are automatically saved in a connected Google Sheet, allowing you to analyze data, sort feedback, and share reports with your team easily.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.