About this template
Understanding how visitors experience your website is crucial for driving conversions, improving usability, and fixing friction points. This website feedback form template provides a structured way to capture actionable insights directly from your audience. Whether you are launching a complete redesign or maintaining an established web property, gathering honest user perceptions helps prioritize your product and design roadmap.
The form collects essential metadata alongside targeted evaluations of your site's core pillars: user-friendliness, visual appeal, information accuracy, and overall usefulness. Respondents can easily rate individual aspects of their visit and leave open-ended comments for specific bugs, feature requests, or layout suggestions. Optional contact fields allow you to follow up with power users or resolve specific support inquiries.
Built for instant deployment via Doc2Form, this template helps web teams, agencies, and digital marketers replace messy email feedback loops with clean, organized Google Sheets data. Stop guessing what your users think and start making data-backed UX improvements today.
Key features
- Capture targeted ratings on layout, clarity, and usefulness in one quick survey.
- Collect open-ended user comments and bug reports effortlessly.
- Optionally gather visitor contact info for follow-up and user research.
- Review all feedback instantly in a connected Google Sheets spreadsheet.
- Fully customizable to match your brand colors and specific evaluation criteria.
Use cases
Post-launch reviews for newly redesigned corporate websites and SaaS …
Post-launch reviews for newly redesigned corporate websites and SaaS platforms.
Ongoing user experience (UX) research for ecommerce stores and conten…
Ongoing user experience (UX) research for ecommerce stores and content portals.
Client website audits managed by digital agencies and freelance web d…
Client website audits managed by digital agencies and freelance web designers.
Internal intranet satisfaction surveys for IT and operations teams.
What this form collects
- Full Name (Short answer)Optional — provide your name if you would like us to follow up with you.
- Email Address (Short answer)Optional — enter your email address for account or support follow-ups.
- How would you rate the overall user-friendliness of our website? (Linear scale)Consider navigation, speed, and ease of finding what you needed.
- How would you rate the visual appeal and design of the site? (Linear scale)Consider layout, typography, branding, and modern aesthetic.
- Was the information on the site accurate and up to date? (Linear scale)Let us know if you encountered any outdated content or broken links.
- How useful did you find the content and features provided? (Linear scale)Consider whether the site met your primary goals during your visit.
- What primary action were you trying to complete today? (Short answer)E.g., read an article, buy a product, find contact info, check pricing.
- Suggestions, comments, or bug reports (Paragraph)Please share any specific ideas for improvement or issues you encountered.
FAQ
How can I customize the rating criteria for my website?
Once you generate your Google Form via Doc2Form, you have full access to edit, add, or remove any questions directly within the Google Forms editor to fit your exact UX goals.
Can I make the feedback submissions completely anonymous?
Yes. You can easily set the Name and Email fields to optional or remove them entirely if you want to encourage candid, anonymous user feedback.
Where is the feedback data stored?
All responses are automatically routed to a secure Google Sheet linked to your form, giving you real-time access to ratings and comments.
How do I share this form with my website visitors?
You can embed the form directly into a feedback page, link to it from a footer banner, or trigger it via popup link once your Google Form is live.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.