About this template
Understanding how visitors interact with your website is essential for driving conversions and improving user satisfaction. This Website Questionnaire Google Form Template provides a streamlined way to capture actionable feedback directly from your audience. Whether you are launching a redesign, auditing your content, or trying to reduce bounce rates, this template helps you uncover what users love and where they encounter friction.
Designed for web developers, marketers, and product managers, the questionnaire covers critical touchpoints including navigation ease, content quality, and overall site satisfaction. By deploying this form through Doc2Form, you can instantly turn your feedback collection process into an organized Google Form. Stop guessing what your users want and start making data-backed design and marketing decisions that improve your site's performance.
Key features
- Capture instant visitor feedback on site navigation and design.
- Measure overall user satisfaction and Net Promoter Score (NPS).
- Identify top customer motivations and purchasing barriers.
- Fully customizable in Google Forms to match your brand.
Use cases
Post-launch website usability audits and reviews.
E-commerce customer experience and checkout optimization.
Content relevance and readability assessments for blogs and SaaS port…
Content relevance and readability assessments for blogs and SaaS portals.
What this form collects
- Full Name (Short answer)Optional — let us know who you are if you'd like a follow-up.
- Email Address (Short answer)Optional — enter your email if you'd like to be entered into our drawing or need a response.
- How did you first hear about our website? (Dropdown)Select the option that best describes how you arrived here today.
- What is your primary reason for visiting our website today? (Multiple choice)Choose the main goal of your visit.
- How often do you visit our website? (Multiple choice)Let us know your frequency of use.
- How easy was it to navigate our website and find what you were looking for? (Linear scale)1 = Very Difficult, 5 = Extremely Easy.
- How would you rate the quality and relevance of our website content? (Linear scale)1 = Poor, 5 = Excellent.
- What aspects of the website did you like the most? (Checkboxes)Select all features that enhanced your visit.
- What aspects of the website did you dislike or find frustrating? (Checkboxes)Select any areas that need improvement.
- Overall, how satisfied are you with your website experience today? (Linear scale)1 = Very Unsatisfied, 5 = Extremely Satisfied.
- How likely are you to recommend our website or services to a friend or colleague? (Linear scale)0 = Not at all likely, 10 = Extremely likely.
- What additional features or content would you like to see on our website? (Paragraph)Share any suggestions or ideas you have for future improvements.
FAQ
What is a website questionnaire form used for?
It is used to collect feedback, insights, and preferences from website visitors to improve user experience, navigation, and overall site performance.
How can I customize this form for my website?
Once generated into your Google Drive using Doc2Form, you can easily add, remove, or edit questions directly within Google Forms to fit your specific goals.
What kind of questions should I include?
Effective questionnaires typically cover navigation ease, content quality, visit purpose, and overall satisfaction ratings.
How do I share this form with my users?
You can embed the Google Form link directly on your website, send it via email newsletters, or trigger it as a popup after a user completes an action.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.