About this template
The Travel Agency Feedback Form is an essential tool for travel professionals looking to measure the success of their itineraries and service quality. By capturing insights immediately after a client returns from their trip, you can identify what went well—such as specific excursions or accommodation choices—and pinpoint areas where your logistics or support may need adjustment.
This template is designed to be sent via email or shared through a post-trip follow-up link. It covers key performance indicators like overall satisfaction, service quality, and specific tour experiences. Collecting this data in a structured way allows you to build a database of client preferences, which is invaluable for tailoring future travel packages and maintaining high retention rates in a competitive market.
Key features
- Capture post-trip satisfaction ratings in seconds.
- Identify high-performing tour operators and partners.
- Collect actionable suggestions for service improvements.
- Mobile-optimized for clients to complete on the go.
- Automatically syncs responses to a Google Sheet for analysis.
Use cases
- Post-vacation satisfaction surveys for luxury travel clients.
- Evaluating the quality of third-party tour guides and excursions.
- Gathering testimonials for marketing and social proof.
- Identifying recurring issues with specific hotel or flight partners.
What this form collects
- Full Name (Short answer)Please provide the name of the primary traveler.
- Email Address (Short answer)We'll use this to reach out if you've requested a follow-up regarding your feedback.
- Overall Trip Satisfaction (Linear scale)How would you rate your overall experience with our agency?
- Tour and Activity Experience (Linear scale)How satisfied were you with the tours and activities arranged for your trip?
- What did you enjoy most about your trip? (Paragraph)Tell us about your favorite moments or specific highlights.
- How can we improve our service? (Paragraph)We value your honest feedback. What could we have done differently to make your trip even better?
- Would you recommend our agency to friends or family? (Linear scale)On a scale of 0 to 10, how likely are you to recommend us?
FAQ
How can I use this feedback to improve my agency's services?
By analyzing the trends in your responses, you can identify which partners or destinations consistently receive low ratings and pivot your offerings to ensure higher quality for future clients.
Can I add my agency's branding to this form?
Yes, you can easily customize the header image, colors, and fonts within the Google Forms editor to match your agency's visual identity.
Is it possible to automate follow-up emails after a submission?
Yes, you can use Google Forms add-ons or connect your form to email automation tools to send a personalized thank-you note or discount code to clients who complete the survey.
How do I share this form with my clients?
You can send a direct link via email, embed the form on your website, or include a QR code in your final digital travel itinerary documents.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.