About this template
The Market Analysis Google Form Template is designed to help business owners, product managers, and marketing strategists gather critical intelligence on their industry landscape. By systematically collecting data on target demographics, competitor positioning, and market penetration, you can move from intuition-based decisions to data-backed strategic planning.
This template streamlines the research process, allowing you to capture insights on market size, unique selling propositions, and customer purchasing preferences. Whether you are launching a new product, entering a new territory, or evaluating your current market standing, this form provides a structured way to aggregate findings from stakeholders or research teams. With Doc2Form, you can deploy this survey instantly and analyze the results directly within your Google Sheets environment.
Key features
- Standardized fields for competitor and market share tracking.
- Easily adaptable for different industry verticals.
- Seamless integration with Google Sheets for real-time data analysis.
- Professional layout optimized for high response rates.
- Fully customizable questions to fit your specific research goals.
Use cases
- Evaluating potential market entry for new product lines.
- Benchmarking current business performance against top competitors.
- Gathering data to support business plans or investor presentations.
- Identifying gaps in the current market and unique selling opportunities.
What this form collects
- Target Market Segment (Short answer)Define the specific group of customers or the industry sector you are analyzing.
- Estimated Target Market Size (Short answer)Provide an estimate of the total addressable market (TAM) in your target region.
- Market Competitiveness Rating (Linear scale)How would you rate the current level of competition in this market? (1 = Low, 5 = Highly Saturated)
- Top 3 Competitors (Paragraph)List the primary competitors currently operating in this space.
- Largest Competitor Market Share (%) (Short answer)What is the estimated market share of the leading competitor?
- Unique Selling Points (USPs) (Paragraph)What are the key factors that differentiate your product or service from the competition?
- Preferred Payment Model (Multiple choice)What is the most common or preferred payment model for customers in this market?
- Additional Market Insights (Paragraph)Please share any other observations regarding trends, barriers to entry, or customer behavior.
FAQ
How can I analyze the data collected from this form?
Once respondents submit their answers, all data is automatically saved to a Google Sheet linked to your form, where you can use charts and pivot tables to visualize your market findings.
Can I add my own branding to this template?
Yes. You can customize the form header, add your company logo, and adjust the color theme directly in the Google Forms editor to match your brand identity.
Is this template suitable for B2B and B2C research?
Absolutely. The questions are structured to be flexible enough for both B2B market analysis and B2C consumer research.
Do I need technical skills to set this up?
No. Doc2Form allows you to generate this template instantly, and Google Forms requires no coding knowledge to manage or share.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.