About this template
Kick off web design projects smoothly and align with clients from day one using this comprehensive web design interview form. Designed for freelance web designers, digital agencies, and creative studios, this template gathers all necessary details before the first design wireframe is built. It covers everything from basic business contact info and stakeholder details to design style preferences, aesthetic sliders, inspiration links, and e-commerce requirements.
By centralizing client intake into a single structured Google Form, you eliminate endless email threads and scattered notes. Clients can detail their target audience, competitive differentiators, desired customer actions, and specific website functionalities like payment gateways and product catalogs. This ensures your development and design teams have a clear roadmap, reducing scope creep and keeping projects on schedule.
Doc2Form makes it effortless to deploy this template, collect structured responses, and organize project briefs directly in Google Sheets for your team to review.
Key features
- Collect complete client brand guidelines and aesthetic preferences in one place.
- Define clear project scope, deliverables, and strict deadlines upfront.
- Gather e-commerce requirements including payment gateways and shipping methods.
- Collect links to inspiration websites, logo files, and reference documents.
- Standardize client intake to prevent scope creep and miscommunication.
Use cases
- Freelance web designers onboarding new freelance clients.
- Digital agencies scaling client intake for custom website builds.
- Marketing firms gathering brand assets for landing page redesigns.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)Where can we send project updates and communications?
- Phone Number (Short answer)Include your country and area code if applicable.
- Timezone (Dropdown)Select your local timezone to help us schedule meetings.
- Business Name (Short answer)Enter the legal or operating name of your business.
- Business Address (Paragraph)Provide your official business location address.
- Primary Website Objective (Paragraph)What is the main goal of the new website? (e.g., generate leads, sell products, build brand awareness)
- Target Audience Description (Paragraph)Describe your ideal customer demographics, needs, and online behavior.
- Competitive Differentiators (Paragraph)What makes your business stand out from competitors in your industry?
- Existing Website Link (Short answer)If you have an existing website, please enter the URL here.
- Existing Website Likes and Dislikes (Paragraph)What do you like or dislike about your current website?
- Classic vs Modern Preference (Linear scale)Rate your preferred design style on this spectrum.
- Playful vs Sophisticated Preference (Linear scale)Rate the desired tone of your brand's visual identity.
- Economical vs Luxurious Preference (Linear scale)Rate how the brand should feel regarding price point and quality.
- Inspiration Website Links and Notes (Paragraph)Share links to websites you admire and note what you like about them.
- Special Website Functionality (Checkboxes)Select any special features or integrations required for your site.
- Upload Assets or Reference Links (Paragraph)Please paste a link to your brand assets (logo, brand guidelines, images) on Google Drive or Dropbox.
- Project Deadlines (Short answer)Do you have a specific launch date or timeline in mind?
- Final Comments or Notes (Paragraph)Share anything else you would like us to know about your project.
FAQ
How does this template help with web design projects?
It streamlines client onboarding by collecting all necessary design preferences, business goals, and technical requirements before development begins.
Can I customize the questions for my agency's workflow?
Yes! Once you generate the form, you have full control in Google Forms to add, remove, or modify any questions to fit your specific design packages.
How do clients share large files like logos or content documents?
The form includes designated fields for clients to paste links to shared folders like Google Drive, Dropbox, or client portals.
Where do the client responses go?
All submissions are automatically saved in Google Forms and can be linked to a Google Sheet for easy project tracking by your design team.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.