About this template
Kick off web development projects smoothly by gathering all necessary client details upfront. This Website Design Questionnaire helps freelance designers, digital agencies, and in-house creative teams collect critical branding guidelines, structural requirements, and design preferences before a single pixel is created.
Instead of chasing clients over email for color palettes, logo files, inspiration links, and page structures, this structured template consolidates everything into a single, organized intake workflow. It covers everything from company background and long-term goals to specific aesthetic likes, dislikes, and technical integrations.
Built for seamless deployment via Doc2Form, you can instantly turn this comprehensive questionnaire into a Google Form and share it with new clients the moment they sign their contract, keeping projects on schedule and eliminating scope creep.
Key features
- Capture brand identity, mission statements, and core company values in one place.
- Collect structural requirements, including requested page counts and navigation names.
- Gather visual inspiration through example sites and design preference notes.
- Streamline kickoff communication and reduce back-and-forth emails.
Use cases
- Onboarding new clients for custom WordPress or Shopify builds.
- Collecting brand assets and creative briefs for website redesigns.
- Defining scope and layout requirements for e-commerce stores.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)Where should we send project updates and communication?
- Phone Number (Short answer)Your primary contact number.
- Business Name (Short answer)The legal or operating name of your company.
- How did you hear about us? (Dropdown)Select the option that best describes how you found our services.
- Business Billing Address (Paragraph)Provide your official mailing or billing address.
- Mission Statement or Slogan (Short answer)What is the core motto or elevator pitch for your business?
- Organization Description (Paragraph)Briefly explain what your business does, how you do it, and why you started.
- Long-Term Company Goals (Paragraph)What do you hope to achieve with your business and this new website over the next 3 years?
- Social Media Accounts to Link (Paragraph)List the URLs for your active social media profiles (e.g., LinkedIn, Instagram, Facebook, Twitter).
- Desired Number of Website Pages (Dropdown)Estimate how many distinct pages your site will need (e.g., Home, About, Services, Contact).
- Requested Page Names (Paragraph)List the main navigation pages you want included on your website.
- Color Preferences & Avoidances (Paragraph)Are there specific brand colors you want used, or any colors you strongly dislike?
- Website Inspiration #1 (Short answer)Provide a URL to a website whose design you admire.
- Reason for Website Inspiration #1 (Paragraph)What specifically do you like about this website? (Layout, colors, speed, feel, etc.)
- Website Inspiration #2 (Short answer)Provide a URL to a second website you like.
- Reason for Website Inspiration #2 (Paragraph)What elements from this site should we keep in mind?
- Desired Brand Adjectives (Checkboxes)Select 3 words that best describe the look and feel you want your brand to project.
- Links to Brand Assets or Imagery (Paragraph)Please paste a link to your file (Google Drive, Dropbox, etc.) containing your logos, brand guidelines, or photos.
- Additional Comments (Paragraph)Is there anything else we should know about your project or timeline?
FAQ
What is a website design questionnaire?
It is an intake form used by web designers and agencies to collect branding assets, structural requirements, style preferences, and project goals directly from the client.
Can I customize the questions for different types of web projects?
Yes. Once you convert this template to Google Forms, you can easily add, remove, or edit fields to suit landing pages, full enterprise websites, or e-commerce stores.
How do clients share image files or brand assets?
File upload fields can be adapted to accept shared folder links (Google Drive, Dropbox) where clients can upload high-resolution logos, brand guides, and imagery.
How does Doc2Form help me use this template?
Doc2Form lets you instantly transform this design brief into a fully functional Google Form that you can immediately send to your clients.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.