About this template
Securing and retaining event sponsors is crucial for the success of any conference, gala, or community initiative. This free Sponsorship Satisfaction Survey template helps event organizers and marketing teams capture candid feedback from corporate partners and sponsors immediately following an event. Designed to measure the true return on investment (ROI) and overall partnership experience, this form collects critical insights on everything from staff support and promotional benefits to objective achievement.
Use this structured questionnaire to evaluate how well the event met your sponsors' expectations and identify areas where you can deliver even more value next year. The form covers essential metrics such as perceived ROI, staff accessibility, benefit valuation, and future partnership intent. By gathering actionable feedback in one clean Google Form, you can strengthen your relationships, refine your sponsorship packages, and secure renewals with confidence.
Key features
- Evaluate sponsor ROI and benefit satisfaction with targeted rating scales.
- Capture qualitative suggestions for improving future event partnerships.
- Assess staff performance across helpfulness, accessibility, and problem-solving.
- Gauge future sponsorship intent to build reliable annual revenue streams.
- Deploy instantly as a Google Form with zero coding required.
Use cases
Annual charity galas and fundraising events seeking corporate partner…
Annual charity galas and fundraising events seeking corporate partner renewal.
Industry conferences and trade shows evaluating exhibitor and sponsor…
Industry conferences and trade shows evaluating exhibitor and sponsor value.
University alumni events and athletic tournaments reviewing corporate…
University alumni events and athletic tournaments reviewing corporate backing.
What this form collects
- Company Name (Short answer)Enter the legal name of your organization or company.
- Contact Name (Short answer)Provide the full name of the primary contact person.
- Job Title (Short answer)Your current role or title within the company.
- Email Address (Short answer)Enter your primary professional email address.
- Sponsored Event Name (Short answer)Specify the name of the event or program you sponsored.
- Event Objectives (Top 3) (Paragraph)What were your primary goals for sponsoring this event? (e.g., brand awareness, lead generation, community relations)
- Objectives Achievement Level (Linear scale)How successfully did this sponsorship help you achieve your stated goals?
- Most Valuable Sponsorship Benefits (Paragraph)List up to 3 event benefits that provided the most value to your organization.
- Sponsorship Benefits Satisfaction (Linear scale)Rate your overall satisfaction with the package of benefits provided.
- Additional Benefits Requested (Paragraph)Are there any additional promotional opportunities or benefits you wish had been included?
- Sponsorship ROI Rating (Multiple choice)How would you rate the return on investment (ROI) relative to your financial and resource commitment?
- Staff Accessibility Rating (Linear scale)How easy was it to communicate with our event team leading up to and during the event?
- Staff Cooperation & Knowledge (Linear scale)Rate the helpfulness, professionalism, and responsiveness of our event staff.
- Overall Sponsorship Satisfaction (Linear scale)Overall, how satisfied are you with your partnership experience with us?
- Event Sponsorship Improvement Suggestions (Paragraph)Please share any recommendations or feedback on how we can improve future events for our sponsors.
- Future Sponsorship Intent (Multiple choice)How likely are you to sponsor this event or future initiatives with us again?
FAQ
How can I send this sponsorship survey to my partners?
Once Doc2Form generates your Google Form, you can simply share the link via email, embed it on your event website, or display a QR code at your post-event wrap-up meeting.
Can I customize the questions in this template?
Yes. Because the template lives entirely in your Google Drive as a standard Google Form, you can easily add, remove, or edit any questions to match your specific event.
What kind of insights will this survey provide?
The form helps you quantify sponsor ROI, evaluate staff support, identify which promotional benefits mattered most, and measure overall partner satisfaction.
How do I review the responses?
All submissions automatically populate a linked Google Sheet, allowing you to analyze ratings, aggregate open-ended feedback, and share reports with your team.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.