About this template
The Sales Team Survey Google Form template is designed for sales leaders, managers, and representatives to evaluate quota performance, product line adoption, and competitive positioning. Getting honest, structured feedback from your frontline sales team is essential for refining product offerings, identifying market obstacles, and aligning sales strategies with actual buyer behavior in the field.
This comprehensive template covers regional sales performance, product familiarity, customer preferences, competitive advantages, and technical support perceptions. By collecting these insights directly in Google Sheets, sales operations teams can quickly spot trends, address selling challenges, and optimize enablement resources. Customize the questions to match your exact product catalog and regional territories in just a few clicks.
Key features
- Evaluate sales team comfort and challenges across specific product lines
- Capture competitive intelligence and win/loss feature feedback
- Measure technical support impact and post-sale process efficiency
- Collect structured data instantly in Google Sheets for deep analysis
Use cases
- Quarterly sales team reviews and performance retrospectives
- Gathering field feedback on new product launches and feature rollouts
- Assessing competitor strengths and weaknesses from frontline reps
- Identifying resource and training gaps for sales enablement
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)Enter your work email address.
- Primary Sales Region (Dropdown)Select the main geographic region or territory you cover.
- Top Selling Products or Services (Paragraph)List the products or services you actively sell and close most frequently.
- Comfort Level Selling Core Products (Linear scale)Rate your confidence and comfort level when pitching our core product line.
- Primary Selling Challenges (Paragraph)Describe the main objections or hurdles you encounter when trying to close deals.
- Top Competitors Encountered (Paragraph)Name the primary competitors you face most often in customer pitches.
- What Competitors Do Best (Paragraph)Briefly share what customers seem to like most about competing offerings.
- Product Ranking vs Competitors (Linear scale)How do our products rank overall against key competitors in the eyes of your prospects?
- Pricing Competitiveness (Linear scale)Rate our pricing structure relative to market alternatives.
- Sales Enablement Resources (Multiple choice)Are current collateral, decks, and technical resources adequate to support your sales cycle?
- Additional Resources Requested (Paragraph)What tools, collateral, or training would help you close more deals?
- Technical Support Perception (Linear scale)Rate how effectively technical support assists during sales cycles and post-sale implementation.
- Product Improvement Suggestions (Paragraph)Share any feature requests or product adjustments that would directly increase win rates.
FAQ
How do I customize this sales survey for my company's specific product lines?
Once you open the template in Doc2Form, you can easily edit, add, or remove questions to reflect your exact product names, regions, and competitive landscape.
Where is the survey data stored?
All responses are automatically collected in a Google Sheet connected to your Google Form, making it easy to share reports and filter data by region or product.
Can I keep responses anonymous?
Yes, you can configure your Google Form settings to collect responses without requiring email addresses if you want to encourage completely candid feedback.
How can I share this survey with remote sales reps?
You can share the form via a direct link, embed it on your internal team portal, or email it directly to your sales staff.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.