About this template
A Retailer Application Form is an essential tool for online retailers, e-commerce marketplaces, and distributors looking to vet and onboard new wholesale vendors or independent makers. This template allows businesses to efficiently collect vital prospective partner information, including company details, product catalogs, existing sales channels, and digital storefront URLs.
Whether you are expanding a curated online marketplace or scaling a wholesale distribution network, using a standardized application ensures you gather consistent, comparable data from every applicant. Doc2Form allows you to instantly transform this workflow into a fully functional Google Form, making it simple to review submissions, coordinate evaluations, and communicate with prospective brand partners without managing messy email threads.
Key features
- Collect comprehensive vendor company and entity details instantly.
- Gather links to existing sales channels like Shopify, Amazon, and eBay.
- Standardize product catalog submissions for quick review.
- Streamline communication with prospective wholesale partners.
Use cases
Adding independent makers and craftspeople to an online boutique mark…
Adding independent makers and craftspeople to an online boutique marketplace.
Onboarding new wholesale suppliers for an e-commerce distribution bus…
Onboarding new wholesale suppliers for an e-commerce distribution business.
Evaluating third-party brands for seasonal pop-up shops or retail eve…
Evaluating third-party brands for seasonal pop-up shops or retail events.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Company Name (Short answer)Provide the legal name of your business or brand.
- Entity Type (Dropdown)Select your business structure.
- Email Address (Short answer)Enter the primary email address for business correspondence.
- Phone Number (Short answer)Include your country code if applying internationally.
- Fax Number (Short answer)Optional fax number if applicable.
- Business Address (Paragraph)Enter your primary business location or headquarters address.
- Website URL (Short answer)Provide the main link to your brand website.
- Product List & Description (Paragraph)Describe the products you wish to sell through our platform, including categories and price ranges.
- Current Sales Channels (Checkboxes)Select all the platforms where you currently sell your products.
- Shopify Profile URL (Short answer)If applicable, paste a link to your Shopify storefront.
- Amazon Profile URL (Short answer)If applicable, paste a link to your Amazon storefront.
- eBay Profile URL (Short answer)If applicable, paste a link to your eBay store.
- Other Sales Platforms (Paragraph)List any other platforms or marketplaces where you sell, along with their URLs.
FAQ
What is a retailer application form used for?
It is used by online marketplaces and retailers to collect and evaluate information from prospective wholesale vendors, brands, and makers who want to sell their products through your platform.
Can I customize the questions on this Google Form template?
Yes. Once generated in your Google Drive, you can fully edit, add, or remove any questions to match your specific partnership criteria.
How do I review vendor applications?
All form submissions are automatically organized in a connected Google Sheets spreadsheet, making it easy to sort, filter, and review prospective retailers.
Is this template free to use?
Yes, this template is completely free to convert and deploy as a Google Form using Doc2Form.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.