About this template
Understanding how customers interact with your products is essential for driving retention and growth. This Product Usage Survey template helps product teams, marketers, and customer success managers gather actionable insights directly from users. Collect structured data on how often customers use your product, which features they rely on most, and how satisfied they are with the overall experience.
Use this template to uncover friction points, identify popular use cases, and guide your product roadmap with real user data. Whether you are launching a new feature or optimizing an existing catalog, gathering direct feedback helps you make informed decisions that boost customer satisfaction and reduce churn. Transitioning paper questionnaires or complex surveying tools to a streamlined Google Form ensures faster responses and organized data collection.
Key features
- Measure product satisfaction and ease of use with intuitive rating scales.
- Identify top features and uncover discontinued feature impact.
- Track expected usage frequency and customer intent.
- Collect competitor insights and reasons for choosing your brand.
Use cases
- Post-onboarding product experience check-ins for SaaS platforms.
- Quarterly customer satisfaction and feature preference reviews.
- E-commerce post-purchase product performance evaluations.
What this form collects
- How did you first hear about us? (Dropdown)Select the primary channel or source that led you to our product.
- How do you primarily use our product or service? (Paragraph)Briefly describe your main use case or goal.
- What other alternatives or competitors did you consider before choosing us? (Short answer)List any other products you evaluated.
- What was the main reason you chose our product over others? (Short answer)Tell us what made us stand out to you.
- How often do you expect to use our product? (Multiple choice)Select your expected usage frequency.
- How would you rate your interest level in our upcoming features? (Linear scale)1 = Not interested at all, 5 = Extremely interested.
- How upset would you be if you could no longer use our product? (Multiple choice)Help us understand your reliance on our offering.
- How would you rate the overall ease of use? (Linear scale)1 = Very difficult, 5 = Extremely easy.
- How would you rate your overall experience with us? (Linear scale)1 = Poor, 5 = Excellent.
- What are your thoughts on our brand and customer service? (Paragraph)Share any feedback regarding your interactions with our team.
- Any additional comments or suggestions? (Paragraph)Let us know anything else on your mind.
FAQ
How do I share this survey with my customers?
Once you convert this template into a Google Form, you can email the link directly to users, embed it on your website, or share it via in-app messaging.
Can I customize the questions to fit my specific product?
Yes! Because the form lives in your Google Drive, you can easily add, remove, or edit any questions using the standard Google Forms editor.
Where are the survey responses stored?
All responses are automatically collected in a linked Google Sheet, making it easy to analyze trends, filter comments, and share data with your team.
Is this product usage template free to use?
Yes, this template is completely free to convert and use via Doc2Form and Google Forms.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.