About this template
The New Product Survey is a strategic tool designed to capture authentic consumer sentiment before or after a product launch. By gathering structured feedback, product teams and business owners can move beyond guesswork, identifying exactly what resonates with their target audience and where improvements are needed. This template covers critical metrics including innovation, pricing, quality, and overall likelihood to recommend.
Using this Google Form template allows you to centralize your market research in one place. Whether you are testing a prototype or evaluating a recent release, this form provides the data necessary to make informed, evidence-based decisions. By understanding the 'why' behind customer preferences, you can refine your product roadmap, optimize your marketing messaging, and ensure your offerings align with market demands. It is an essential asset for any team dedicated to continuous product improvement and customer-centric growth.
Key features
- Measure product innovation and quality with clear rating scales.
- Identify top-priority improvements based on direct user feedback.
- Gauge purchase intent and recommendation likelihood.
- Mobile-optimized design for high response rates on any device.
- Seamlessly export results to Sheets for advanced analysis.
Use cases
- Beta testing new software features with early adopters.
- Gathering feedback on physical product prototypes at trade shows.
- Post-launch satisfaction surveys for new consumer goods.
- Comparing your new product against existing market alternatives.
What this form collects
- Overall First Impression (Linear scale)How would you rate your first impression of the product?
- Product Quality (Linear scale)How would you rate the build quality or performance of the product?
- Innovation Level (Linear scale)How innovative do you find this product compared to others on the market?
- Value for Money (Linear scale)How would you rate the price relative to the performance provided?
- Purchase Likelihood (Multiple choice)How likely are you to purchase this product?
- Recommendation Likelihood (Linear scale)How likely are you to recommend this product to a friend or colleague?
- Top 3 Likes (Paragraph)What are the top three features or aspects you liked most about the product?
- Areas for Improvement (Paragraph)What are the top three things we could change to make this product better?
- Additional Comments (Paragraph)Is there anything else you would like to share with our product team?
FAQ
How can I customize this template for my specific product?
Once you open the template in Google Forms, you can easily add, remove, or reorder questions to match your unique product features and branding requirements.
Will this form work on mobile devices?
Yes, Google Forms are inherently responsive and provide a smooth, intuitive experience for respondents on smartphones, tablets, and desktop computers.
How do I analyze the feedback collected?
Google Forms automatically aggregates responses into a summary view. You can also link the form to a Google Sheet to perform deep-dive data analysis and visualization.
Can I share this survey via email or social media?
Absolutely. You can distribute the form by sending a direct link, embedding it on your website, or sharing it via email campaigns to your customer list.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.