About this template
This Market Study Survey template is designed for businesses and researchers who need to gather actionable intelligence on consumer behavior and product perception. Whether you are launching a new product, refining your brand strategy, or simply looking to understand your target audience better, this form provides a structured way to collect high-quality data.
The template covers essential ground, including demographic segmentation, recent purchasing history, and specific feedback on product features. By using this standardized format, you can easily export responses into spreadsheets for deeper analysis, helping your team make data-driven decisions that align with actual customer needs rather than assumptions.
Key features
- Capture demographic data for audience segmentation.
- Measure product satisfaction with clear rating scales.
- Identify top-requested features for future development.
- Evaluate purchasing frequency and brand loyalty.
- Ready-to-use format that integrates directly with Google Sheets.
Use cases
- Validating demand for a new product launch.
- Gathering post-purchase feedback on specific product lines.
- Segmenting customer bases for targeted marketing campaigns.
- Benchmarking brand perception against competitors.
What this form collects
- What is your age range? (Dropdown)Please select your age group.
- What is your annual household income? (Dropdown)This helps us understand our market demographics.
- Which of our products have you purchased in the last 2 months? (Checkboxes)Select all that apply.
- How satisfied are you with our current product range? (Linear scale)1 = Very dissatisfied, 5 = Very satisfied.
- How often do you use our products? (Multiple choice)Select the frequency that best matches your usage.
- What new features would you like to see? (Paragraph)Please describe any features or improvements you would find valuable.
- How likely are you to recommend our products to a friend? (Linear scale)1 = Not likely at all, 5 = Extremely likely.
FAQ
How can I analyze the data collected from this survey?
Once respondents submit the form, all data is automatically saved to a Google Sheet. You can then use pivot tables, charts, or external analytics tools to visualize trends.
Can I add my own specific product questions to this template?
Yes. Doc2Form templates are fully editable. You can add, remove, or reorder questions within the Google Forms editor to suit your specific research goals.
Is this survey suitable for mobile users?
Yes, Google Forms are responsive by design and work seamlessly on smartphones, tablets, and desktop computers.
How do I share this survey with my target audience?
You can share the form via a direct link, embed it on your website, or send it out via email newsletters.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.