About this template
A makeup intake form is an essential tool for professional makeup artists, freelance stylists, and salon owners who want to deliver flawless, personalized results for every client. Whether you are prepping a bride for her wedding day, getting a client ready for a photoshoot, or providing regular glam sessions, understanding your client’s unique skin profile and aesthetic preferences is critical.
This comprehensive intake template captures vital beauty details right from the start, including skin type, specific skin concerns, daily skincare habits, known allergies, contact lens use, and eye sensitivities. It also gathers aesthetic preferences such as favorite lip colors, desired looks, and inspiration photo links, ensuring you are fully prepared before picking up a brush. By gathering this information in advance, you can avoid allergic reactions, respect client sensitivities, and tailor your product choices to match their exact needs.
Designed for seamless digital sharing, this Google Form template streamlines your consultation workflow. Clients can complete it easily on their phones before their appointment, giving you organized responses instantly in Google Sheets. Upgrade your client onboarding and elevate your beauty business with a professional, streamlined intake process.
Key features
- Collect skin types, concerns, and daily skincare routines effortlessly.
- Screen for product allergies, sensitivities, and contact lens wear.
- Gather makeup preferences, inspiration references, and occasion details.
- Include media release and consent sign-offs for portfolio usage.
- Access and review responses instantly in Google Sheets.
Use cases
- Bridal makeup consultations and wedding day prep.
- Special event and prom makeup bookings.
- Commercial, fashion, and editorial photoshoots.
- New salon client onboarding and aesthetic assessments.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Phone Number (Short answer)Best number to reach you on the day of your appointment.
- Email Address (Short answer)Where we can send your appointment confirmation and details.
- Birthday (Date)Optional — let us know to receive special birthday promotions!
- Appointment Date (Date)Select the scheduled date of your makeup session.
- What is the occasion? (Short answer)E.g., Wedding, photoshoot, prom, gala, or everyday glam.
- How often do you usually wear makeup? (Multiple choice)Select the option that best describes your daily routine.
- Skin Type (Dropdown)Choose the description that best fits your facial skin.
- Skin Concerns (Checkboxes)Select any specific concerns you would like us to account for.
- Known Allergies or Sensitivities (Paragraph)List any ingredients, fragrances, or cosmetic products you are allergic or sensitive to.
- Do you wear contact lenses? (Multiple choice)Important for eye makeup application safety and comfort.
- Do you have sensitive or easily watery eyes? (Multiple choice)Let us know so we can select tear-resistant and gentle products.
- Lip Color Preference (Checkboxes)What shades do you gravitate toward?
- Reference Photos or Inspiration Link (Paragraph)Please paste a link to your file (Google Drive, Pinterest, Instagram, etc.) or describe the look you want.
- Colors, Products, or Steps to Avoid (Paragraph)Tell us if there is anything you specifically do not want used in your look.
- Photo and Social Media Permission (Multiple choice)Do we have your permission to photograph/film your makeup look and share it on social media or our portfolio?
- Consent Signature (Short answer)By typing your full name below, you confirm that the information provided is accurate and that you consent to the makeup services.
FAQ
How do clients access and fill out this form?
You can share the Google Form link via email, text message, social media bio, or your booking confirmation page so clients can complete it before their appointment.
Can I customize the questions to fit my specific makeup brand or services?
Yes! Because this template is built for Google Forms, you can easily add, remove, or modify any question to match your unique salon offerings.
Why is it important to ask about skin concerns and allergies in advance?
Collecting allergy and sensitivity data beforehand protects your clients and ensures you select safe, compatible products, especially around the eyes and sensitive skin areas.
Where are the form submissions stored?
All client responses are automatically saved in a linked Google Sheet, allowing you to easily review their notes and preferences right before their session.
Can I include a photo reference upload field?
Yes, clients can easily paste links to reference photos or mood boards directly into the form text field so you can see their desired look.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.