About this template
Gathering structured feedback from trade show and expo vendors is essential for improving future events and demonstrating value to partners. This Exhibitor Survey Google Form Template helps event organizers capture critical insights on venue logistics, promotional effectiveness, lead quality, and overall event satisfaction.
Designed for speed and clarity, the form covers everything from pre-event communication to on-site support and future participation interest. Whether you run a massive industry convention, a local craft fair, or a regional trade exhibition, collecting honest vendor feedback allows you to retain key partners, refine your venue layout, and optimize future marketing campaigns.
With Doc2Form, you can instantly turn this document into a live Google Form, distribute it directly to your exhibitors' inboxes, and automatically organize responses in Google Sheets for seamless analysis and reporting.
Key features
- Evaluate pre-event communication and marketing effectiveness
- Collect actionable ratings on expo venue organization and logistics
- Measure exhibitor lead quality and overall return on investment
- Gather open-ended suggestions for upcoming events and future dates
Use cases
- Post-convention vendor evaluations and satisfaction tracking
- Annual trade expo performance reviews for organizing committees
- Craft fair and local market vendor feedback collection
- B2B summit exhibitor ROI and lead generation assessments
What this form collects
- Organization / Company Name (Short answer)Enter the name of your business or organization.
- Contact Email Address (Short answer)Where should we send follow-up details regarding future events?
- Is this your first time exhibiting with us? (Multiple choice)Select your participation history with our organization.
- Did you or your team present in a seminar or workshop? (Multiple choice)Let us know if you participated in the educational program.
- Pre-Event Information & Communication (Linear scale)Rate the clarity and helpfulness of information provided prior to the event (1 = Poor, 5 = Excellent).
- Expo Venue Organization & Setup (Linear scale)Rate the venue layout, load-in/load-out process, and on-site staff assistance.
- Quality of Attendee Inquiries and Leads (Linear scale)Rate the relevance and quality of the traffic visiting your booth.
- Advertising & Promotion Effectiveness (Linear scale)Rate how well event marketing drove attendance and visitor engagement.
- Overall Event Standard (Linear scale)Rate your overall satisfaction with the event standard and execution.
- Preferred Exhibition Dates (Dropdown)Select your preferred season or timing for the next event.
- What aspects of the event worked best for you? (Paragraph)Share what you enjoyed most or found most beneficial.
- Suggestions for Upcoming Events (Paragraph)What changes or improvements would you like to see for future exhibitions?
- Additional Comments (Paragraph)Any other thoughts, feedback, or questions you would like to share with the organizing team?
FAQ
How do I share this survey with exhibitors?
Once Doc2Form generates your Google Form, you can simply email the form link directly to your exhibitors immediately after the event concludes.
Can I customize the rating scales and questions?
Yes! Because the template lives in your Google Drive, you can fully edit, add, or remove questions using the standard Google Forms editor.
Where are the exhibitor responses stored?
All submissions go straight into your personal Google Forms account and can be automatically linked to a Google Sheets spreadsheet for instant analysis.
Is this survey template completely free?
Yes, this template is free to convert and use via Doc2Form, with no hidden subscription fees for basic Google Forms creation.
Can exhibitors complete this survey on their mobile phones?
Absolutely. Google Forms are fully responsive and work seamlessly on smartphones, tablets, and desktop computers.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.