About this template
Validate new product ideas before pouring resources into development with this comprehensive concept testing survey. Designed for product managers, researchers, and engineers, this template helps you capture immediate feedback from target audiences regarding brand familiarity, feature appeal, and pricing expectations. By testing your product concepts early, you can identify dealbreakers, highlight standout features, and align your product roadmap with real user demand.
This ready-to-use template covers everything from initial brand perception to expected usage frequency and demographic insights. It eliminates the guesswork in product development, allowing you to make data-driven decisions backed by actual consumer insights. Deploy the survey in minutes and watch responses populate directly in your Google Sheets for seamless analysis.
Key features
- Evaluate brand familiarity and consumer awareness instantly.
- Gauge purchase interest and expected usage frequency.
- Identify top-liked features and critical pain points.
- Determine optimal pricing tiers with targeted range questions.
- Collect demographic data to segment your target audience effectively.
Use cases
- Pre-launch validation for new consumer goods and hardware.
- Assessing feature appeal for software updates and digital products.
- Market research for prototype designs and engineering mockups.
- Gathering pricing sensitivity data for upcoming product lines.
What this form collects
- Full Name (Short answer)Optional — let us know who is sharing this feedback.
- Brand Familiarity Level (Multiple choice)How familiar are you with our brand and our existing product offerings?
- Product Ownership Interest Level (Multiple choice)How interested would you be in owning or using a product like the one presented?
- Expected Usage Frequency (Dropdown)If you had access to this product, how often do you anticipate using it?
- Expected Price Range (Dropdown)What would you consider to be a fair price for this product?
- Most Liked Product Features (Paragraph)Describe the features or aspects of this concept that appeal to you the most.
- Least Liked Product Features (Paragraph)Describe any features, design choices, or aspects that concern you or need improvement.
- Income Range (Dropdown)Select your approximate annual household income.
- Gender (Dropdown)Select how you identify.
FAQ
What is a concept testing survey?
A concept testing survey is a research tool used to gather feedback from target users about a new product idea, feature, or design before it hits the market.
How does Doc2Form help me launch this survey?
Doc2Form instantly converts your research requirements or documents into a fully functional Google Form, saving you hours of manual questionnaire building.
Can I customize the questions in this template?
Yes! Once the template is generated in your Google account, you can fully edit, add, or remove questions to match your specific testing parameters.
Where is the survey data stored?
All responses are securely collected and stored directly in your Google Forms account, with optional automatic syncing to Google Sheets.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.