About this template
Understanding what your customers love to pour is essential for any brewery, taproom, bar, or restaurant. This free Beer Survey Google Form template helps you capture detailed consumer insights regarding flavor profiles, purchasing habits, and what matters most when selecting a brew—from alcohol percentage and calorie counts to brand reputation and can design.
Whether you are rolling out a seasonal tap rotation, conducting market research for a new IPA, or looking to improve your overall taproom experience, this template gives you a ready-to-use questionnaire. Designed for effortless distribution, customers can quickly share their preferences via mobile or desktop. With Doc2Form, you can deploy this survey instantly and analyze responses directly in Google Sheets to track trends and make data-driven brewing and purchasing decisions.
Key features
- Collect detailed insights on beer style and flavor preferences.
- Gauge the importance of price, branding, ABV, and calorie content.
- Understand where and how often your customers enjoy craft beer.
- Analyze consumer demographics including age and drinking habits.
- Deploy instantly as a Google Form for seamless mobile responses.
Use cases
- Craft breweries conducting market research for new seasonal releases.
- Taprooms and brewpubs gathering guest feedback on current draft menus.
- Bars and restaurants refining their beer menu and pricing strategy.
- Event organizers planning beer festivals and tasting lineups.
What this form collects
- What is your gender? (Multiple choice)Optional demographic question to help us understand our audience.
- What is your age group? (Dropdown)Must be of legal drinking age to participate.
- How often do you drink beer? (Multiple choice)Select the frequency that best describes your drinking habits.
- Where do you typically enjoy drinking beer? (Checkboxes)Select your primary drinking locations.
- What are your preferred beer styles? (Checkboxes)Select all styles you regularly enjoy.
- What level of beer bitterness do you prefer? (Multiple choice)Measured traditionally in International Bitterness Units (IBUs).
- What countries or regions of origin do you seek out? (Checkboxes)Select all regions whose brewing traditions you enjoy.
- How important is can or bottle design when buying new beer? (Linear scale)1 = Not important at all, 5 = Extremely important.
- How important is price when purchasing beer? (Linear scale)1 = Not important at all, 5 = Extremely important.
- How important is the country or region of production? (Linear scale)1 = Not important at all, 5 = Extremely important.
- How important is the alcohol percentage (ABV)? (Linear scale)1 = Not important at all, 5 = Extremely important.
- How important is the brand reputation or brewery name? (Linear scale)1 = Not important at all, 5 = Extremely important.
- How important are calorie counts and nutritional info? (Linear scale)1 = Not important at all, 5 = Extremely important.
FAQ
How do I share this beer survey with my customers?
Once Doc2Form creates your Google Form, you can share it via a direct link, embed it on your website, or display a QR code on tables and menus in your taproom.
Can I edit the questions to match our specific beer offerings?
Yes! Because the form lives in your Google Drive, you have full freedom to add, remove, or modify any questions to fit your specific brewery or bar.
Where are the survey responses saved?
All submissions go directly into your linked Google Sheet, allowing you to easily sort responses, filter by demographics, and spot flavor trends.
Is this beer survey template free to use?
Yes, this template is completely free to convert and use via Google Forms.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.