About this template
Kick off new web design and development projects smoothly with this comprehensive intake template. Designed specifically for web agencies, freelancers, and in-house digital teams, this form gathers all the critical details needed before writing a single line of code or drafting wireframes. It captures essential client information, business backgrounds, target launch deadlines, financial budgets, and technical prerequisites such as domain ownership status and desired platform features.
By gathering structured insights upfront—including preferred theme colors, structural navigation items, essential site pages, and primary user conversion goals—you eliminate endless email threads and misaligned expectations. The template helps project managers and designers define clear scopes, outline deliverables accurately, and hit the ground running with absolute clarity on what the client envisions for their brand's digital home.
Key features
- Capture complete project scopes and technical requirements in one submission.
- Clarify client budgets and strict completion deadlines right from the start.
- Collect branding preferences, color palettes, and navigation structures.
- Identify key conversion goals and desired user actions for the new site.
- Easily customize questions or add new sections using Doc2Form.
Use cases
Freelance web designers onboarding a new small business client.
Digital agencies collecting formal project briefs for enterprise webs…
Digital agencies collecting formal project briefs for enterprise website redesigns.
Internal marketing teams gathering requirements from department heads…
Internal marketing teams gathering requirements from department heads for microsites.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)Provide the best email address for project communications.
- Phone Number (Short answer)Include your direct phone number for urgent project questions.
- Company or Organization Name (Short answer)What is the name of your business or project?
- Type of Business (Short answer)Briefly describe your industry or what your company does.
- Site Completion Deadline (Date)When do you need the new website to be fully launched?
- Project Budget (Dropdown)Select the estimated budget range allocated for this website project.
- Domain Ownership Status (Multiple choice)Do you already own a custom domain name for this website?
- Website Type Needed (Dropdown)What primary type of website are you looking to build?
- Theme Color Choices & Aesthetic (Paragraph)List any preferred color palettes, brand hex codes, or style vibes (e.g., modern, minimalist, vibrant).
- Key Navigation Bar Items (Paragraph)What main pages do you expect in your top menu (e.g., Home, About, Services, Contact)?
- Offerings & Needed Pages (Paragraph)List any specific pages, product categories, or content sections required.
- Desired User Actions (Paragraph)What is the primary action you want visitors to take on your site (e.g., make a purchase, book a call, fill out a contact form)?
- Additional Services & Features Requested (Checkboxes)Select any special features or integrations you need.
- Brand Assets & Inspiration Links (Paragraph)Please paste links to your existing brand guidelines, logo files, or websites you like for design inspiration.
- Additional Comments or Requirements (Paragraph)Share any other context, constraints, or specific requests for the project.
FAQ
How do I share this website design form with my clients?
Once generated in Google Forms, you can easily share the link via email, embed it on your agency website, or send it directly during your initial discovery call.
Can I edit the questions or add file upload links for brand assets?
Yes! Google Forms is fully customizable. You can add, remove, or reorder questions, and include text fields for clients to paste links to their logos, brand guidelines, or inspirational mood boards.
Is this template mobile-friendly for my clients?
All Google Forms are fully responsive by default, ensuring your clients can easily complete the intake questionnaire from their smartphones, tablets, or computers.
How can I automatically track form submissions?
Google Forms automatically links responses to a Google Sheets spreadsheet, allowing you to organize client briefs, sort by budget, and track project timelines effortlessly.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.