About this template
The Vividness of Visual Imagery Questionnaire (VVIQ) is a standard psychological instrument designed to assess an individual's capacity for mental visualization. By prompting respondents to picture various scenarios—ranging from familiar faces and everyday objects to scenic landscapes and weather phenomena—this assessment measures the clarity and vividness of internal imagery.
This free Google Form template makes it simple for researchers, psychologists, and clinicians to administer the VVIQ digitally. Instead of dealing with paper questionnaires or manual data entry, respondents can complete the rating scales online from any device, automatically centralizing your study data for analysis.
Whether you are conducting academic research on cognitive styles, exploring therapeutic interventions, or screening participants for a specialized study, this template provides a clean, ready-to-use framework. With Doc2Form, you can instantly turn this structured outline into an active Google Form, customize the rating criteria, and begin collecting structured responses in minutes.
Key features
- Assess mental visualization clarity using standard rating scales.
- Fully digital format works seamlessly on desktop and mobile devices.
- Automatically compiles respondent data into Google Sheets for easy analysis.
- Easily customizable instructions and scale descriptions to match your study protocol.
- Deploy instantly as a Google Form with zero coding required.
Use cases
Academic research studies investigating human cognition and memory.
Clinical psychology assessments exploring visual processing variations.
Neuroscience experiments examining mental imagery capacity.
Artistic and creative cognition workshops studying visualization tech…
Artistic and creative cognition workshops studying visualization techniques.
What this form collects
- Participant Name or ID (Short answer)Enter your full name or anonymized participant study ID.
- 1. Face & Body Contours (Linear scale)Think of some relative or friend whom you frequently see (do not choose someone you saw today). Picture their face, head, shoulders, and body.
- 2. Characteristic Poses (Linear scale)Visualizing the same person in a characteristic posture (e.g., sitting, standing, or walking).
- 3. Walking Gait (Linear scale)Visualizing the person walking, noting their posture and movement style.
- 4. Familiar Clothes Colors (Linear scale)Visualizing the colors and textures of clothes worn frequently by this person.
- 5. Rising Sun (Linear scale)The sun rising above the horizon into a sky.
- 6. Blue Sky Around Sun (Linear scale)The blue sky surrounding the rising sun.
- 7. Storm Clouds & Lightning (Linear scale)Dark storm clouds gathering with flashes of lightning.
- 8. Rainbow (Linear scale)A vibrant rainbow spanning across the sky after rain.
- 9. Shopfront Overall (Linear scale)The overall exterior appearance of a familiar shopfront.
- 10. Window Display (Linear scale)The specific products and arrangement in the shop window display.
- 11. Door Details (Linear scale)The doorway, handle, and entrance details of the shop.
- 12. Shop Counter Interaction (Linear scale)A clerk behind the counter interacting with a customer.
- 13. Landscape Contours (Linear scale)The contours of a landscape with hills or mountains in the background.
- 14. Lake Color & Shape (Linear scale)A calm lake reflecting light and surrounding greenery.
- 15. Trees Color & Shape (Linear scale)The foliage, trunk shape, and colors of trees bordering the lake.
- 16. Wind & Reflections (Linear scale)Wind rippling the water surface and altering reflections.
- 17. Trumpet in Happy Birthday (Linear scale)Hearing the sound of a trumpet playing 'Happy Birthday'.
- 18. Elderly Clerk Voice (Linear scale)The tone and voice of an elderly store clerk speaking.
- 19. Waves on Rocks (Linear scale)Ocean waves crashing against rocky shorelines.
- 20. Dentist Drill (Linear scale)The sound and sensation of a dentist's drill.
- 21. Football Crowd Cheer (Linear scale)The roaring cheer of a crowd at a football match.
- 22. Children's Choir (Linear scale)A children's choir singing in harmony.
- 23. Orchestra Performance (Linear scale)A full orchestra playing a symphony.
- 24. Gentle Rain (Linear scale)The sound of gentle rain falling on a roof.
- 25. Teacher Voice (Linear scale)A teacher speaking clearly in a classroom setting.
- Additional Comments or Observations (Paragraph)Please share any notes about how easy or difficult you found it to visualize these scenarios.
FAQ
What is the Vividness of Visual Imagery Questionnaire (VVIQ)?
The VVIQ is a well-known psychological questionnaire used to measure how clearly and vividly a person can construct mental images in their mind.
How do respondents rate each mental image?
Respondents typically evaluate each prompt on a scale from perfectly clear and as vivid as normal vision down to no image at all, you only know that you are thinking of the object.
Can I customize the rating scale or questions?
Yes! Once you generate the form in Google Forms, you have full control to edit scale labels, add custom introductory instructions, or insert additional research questions.
How do I access the collected questionnaire responses?
All submissions are automatically saved to a connected Google Sheet, making it effortless to export data for statistical analysis in software like SPSS, R, or Excel.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.