About this template
A startup pitch evaluation form is essential for accelerators, angel investor groups, and startup competitions to systematically score and review founder presentations. This evaluation template helps judges and mentors provide structured, actionable feedback across critical criteria such as market size, product differentiation, business model viability, and team strength.
By standardizing the scoring process, evaluation panels can eliminate bias, easily compare multiple pitches, and aggregate scores to make informed investment or advancement decisions. Founders and program directors can use this form to gather quantitative ratings alongside qualitative notes, ensuring presenters receive constructive insights they can use to refine their go-to-market strategy. Doc2Form makes it effortless to deploy this evaluation framework instantly as a Google Form, streaming all responses into a shared spreadsheet for real-time calculation and deliberation.
Key features
- Standardize scoring across multiple judges and investor panels.
- Collect quantitative ratings on market opportunity and team execution.
- Gather qualitative feedback and actionable advice for founders.
- Automatically aggregate scores in a connected Google Sheets spreadsheet.
- Deploy instantly as a clean, mobile-friendly Google Form.
Use cases
- Angel investor group pitch nights and syndicate evaluations.
- University incubator and accelerator demo days.
- Internal venture studio project reviews and go/no-go gates.
- Pitch competitions and hackathon final presentations.
What this form collects
- Evaluation Date (Date)Select the date of the pitch presentation.
- Company Name (Short answer)Enter the legal or operating name of the startup pitching.
- Presenter Name (Short answer)Name and title of the founder or executive delivering the pitch.
- Evaluator Name (Short answer)Your full name as the judge or reviewer.
- Evaluator Email (Short answer)Where we can send consolidated panel results if needed.
- Problem & Market Opportunity (Linear scale)Rate how clearly the startup defines a significant, addressable market need.
- Product & Solution (Linear scale)Rate the strength, uniqueness, and defensibility of the proposed solution.
- Business Model & Monetization (Linear scale)Rate the clarity and scalability of the revenue model.
- Team Capability (Linear scale)Rate the founding team's domain expertise, track record, and ability to execute.
- Pitch Delivery & Clarity (Linear scale)Rate the overall quality, pacing, and persuasiveness of the presentation.
- Investment Recommendation (Multiple choice)What is your overall recommendation for this startup at this stage?
- Strengths (Paragraph)Highlight the key strong points of the pitch and business model.
- Areas for Improvement (Paragraph)What risks, gaps, or weaknesses should the founders address?
- Additional Notes & Recommendations (Paragraph)Any extra comments or resources you would like to share with the founders.
FAQ
How can I customize the evaluation criteria?
Once the template is generated in your Google Drive, you can easily edit, add, or remove questions to match your specific scoring rubric.
Can multiple judges submit evaluations for the same startup?
Yes. Each judge can fill out the form independently, creating individual response rows in your connected spreadsheet for easy score averaging.
Is this template suitable for online and in-person pitches?
Absolutely. The form works seamlessly on mobile devices, tablets, and laptops, making it ideal for live events or remote video pitches.
How do I share this form with my evaluation panel?
Simply share the standard Google Form link via email, messaging apps, or display a QR code during the live event.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.