About this template
Launching a new product or evaluating incoming merchandise requires a structured review process. This New Product Evaluation Google Form template is designed for product managers, marketers, and buyers who need to collect comprehensive data from suppliers, vendors, or internal evaluation teams. It streamlines the review of product viability, pricing policies, sales forecasts, distribution capabilities, and marketing support.
By centralizing this information into Google Forms, your team can easily review submissions, collaborate on product selections, and export data for pricing and forecasting analysis. Whether you are vetting new items for retail shelves, assessing private label opportunities, or reviewing vendor price lists, this template provides a thorough framework to capture every critical metric before making a final commitment.
Key features
- Collect detailed product specifications and target market insights in one organized workflow.
- Streamline supplier pricing policies, minimum order quantities, and sales forecasts.
- Easily embed links for marketing materials and wholesale price list uploads.
- Fully customizable to match your company's specific product vetting criteria.
Use cases
Vetting new vendor product catalogs for retail and e-commerce stores.
Evaluating private label manufacturing opportunities and pricing terms.
Collecting annual sales forecasts and distribution details from prosp…
Collecting annual sales forecasts and distribution details from prospective suppliers.
Reviewing marketing funds, promotional accrual rates, and selling mat…
Reviewing marketing funds, promotional accrual rates, and selling materials.
What this form collects
- Company Name (Short answer)Enter the registered legal name of your company or supplier organization.
- Company Website (Short answer)Provide the main URL for your company website or product catalog.
- Contact Name (Short answer)Enter the full name of the primary contact person for this evaluation.
- Contact Email (Short answer)Enter a direct email address where we can reach you regarding this evaluation.
- Contact Phone (Short answer)Include your direct phone number or extension.
- Products for Consideration (Paragraph)List the specific products or product lines you are submitting for evaluation.
- Target Market Selection (Paragraph)Describe the ideal demographic, consumer profile, or market segment for these products.
- Private Label Interest Status (Multiple choice)Indicate your capability or interest in producing private label goods.
- Current and Future Distributors (Paragraph)List any major distributors or retail partners currently carrying your products.
- Price List Link (Paragraph)Please paste a link to your current wholesale price list (Google Drive, Dropbox, etc.).
- Pricing Policy (Paragraph)Describe your MAP (Minimum Advertised Price) policy or retail pricing guidelines.
- Similar Products in Market (Paragraph)Identify competing brands or similar products currently available in the market.
- 12-Month Sales Forecast (Paragraph)Provide your projected sales volume and revenue for the first 12 months.
- FOB Destination Status (Multiple choice)Do you ship FOB destination or FOB shipping point?
- Order Minimums per Warehouse (Short answer)Specify minimum order quantities (MOQ) per warehouse or delivery location.
- Return Policy (Paragraph)Outline your policies regarding defective goods, unsold inventory returns, and exchanges.
- Field Sales Force Size (Short answer)Enter the number of field sales representatives supporting your brand.
- Inside and Call Center Sales Force Size (Short answer)Enter the number of inside sales or customer support staff available.
- Selling Materials and Resources Links (Paragraph)Paste links to digital sell sheets, product imagery, or marketing collateral.
- Marketing Funds and Accrual Rate (Paragraph)Describe any cooperative marketing funds, co-op advertising allowances, or accrual rates offered.
- Additional Comments (Paragraph)Share any additional information or terms you would like us to consider.
FAQ
What is a New Product Evaluation form used for?
It is used by businesses, buyers, and product teams to gather structured information from vendors or internal developers regarding a product's pricing, market potential, sales forecasts, and distribution terms.
How can I customize this Google Form template?
Once the template is loaded into your Google account via Doc2Form, you can add, remove, or edit any questions to match your specific product criteria and evaluation standards.
Can suppliers upload price lists or sales materials through this form?
Yes, file and document link fields are included so suppliers can easily share price lists, product catalogs, and marketing collateral.
Who should use this evaluation form?
Product managers, retail buyers, procurement specialists, and marketing teams benefit most from using this template to standardize vendor evaluations.
Is this template free to use?
Yes, this template is completely free to convert and deploy as a Google Form using Doc2Form.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.