About this template
The Digital Marketing Survey Google Form template is designed to help marketing professionals and business owners gather actionable data on their audience's digital habits, marketing preferences, and overall brand perception. By understanding how your customers interact with your digital channels, you can refine your strategy, optimize your ad spend, and improve your overall ROI.
This template covers essential metrics including marketing goals, activity effectiveness, and budget allocation. It is ideal for agencies looking to audit a new client's current marketing landscape or for in-house teams aiming to align their campaigns with customer expectations. With Doc2Form, you can deploy this survey in minutes, ensuring your data collection is structured, professional, and ready for immediate analysis in Google Sheets.
Key features
- Assess marketing channel effectiveness with built-in rating scales.
- Identify key digital marketing goals and pain points.
- Categorize respondents by industry and company size.
- Capture detailed feedback on current marketing activities.
- Fully customizable to fit your specific research objectives.
Use cases
- Conducting market research for new client onboarding.
- Gathering customer feedback on digital advertising campaigns.
- Benchmarking marketing performance against industry standards.
- Identifying gaps in current digital marketing strategies.
What this form collects
- Full Name (Short answer)Please provide your full name.
- Email Address (Short answer)We will use this to send you a summary of the findings if requested.
- Company Name (Short answer)What is the name of your organization?
- Company Industry (Short answer)Which industry does your company primarily operate in?
- Employee Count (Dropdown)Select the range that best represents your company size.
- Primary Digital Marketing Goals (Checkboxes)What are your main objectives for digital marketing this year?
- Marketing Activity Effectiveness (Linear scale)How effective do you find your current digital marketing efforts?
- Digital Marketing Satisfaction (Linear scale)Overall, how satisfied are you with your current digital marketing performance?
- Additional Comments (Paragraph)Please share any specific challenges or successes you've experienced with your digital marketing.
FAQ
How can I analyze the data collected from this survey?
Since this is a Google Form, all responses are automatically synced to a Google Sheet, allowing you to use charts, pivot tables, and filters to visualize your data.
Can I add my own specific marketing questions?
Yes, once you use the Doc2Form template, you have full control to add, remove, or edit any questions directly within the Google Forms editor.
Is this template suitable for B2B research?
Absolutely. The template includes fields for company size, industry, and annual sales, making it well-suited for B2B marketing analysis.
How do I share this survey with my audience?
You can share the form via a direct link, embed it on your website, or send it directly via email to your mailing list.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.