About this template
Understanding customer expectations is essential for growing a successful car dealership and maintaining long-term loyalty. This Car Dealership Survey template helps automotive businesses collect actionable insights regarding customer service quality, staff performance, and overall dealership experiences. Whether clients are visiting for routine vehicle maintenance, buying a new car, or exploring financing options, gathering structured feedback allows management to identify service gaps and elevate the client experience.
Designed for quick deployment, this form covers essential feedback metrics including staff helpfulness, facility cleanliness, service duration, and the likelihood of customer recommendations. Dealership managers and customer experience teams can easily review responses to recognize top-performing staff members and implement targeted improvements. By utilizing Doc2Form to instantly convert documents or survey outlines into structured Google Forms, auto dealerships can streamline data collection, engage modern buyers, and drive repeat business.
Key features
- Collect detailed customer satisfaction ratings across sales and service departments.
- Evaluate staff helpfulness, professionalism, and product knowledge.
- Measure customer loyalty with Net Promoter Score and recommendation likelihood.
- Gather open-ended feedback for targeted dealership improvements.
- Instantly deployable as a mobile-friendly Google Form.
Use cases
- Post-service maintenance and repair feedback collection.
- New vehicle purchase experience evaluation.
- Showroom visit and sales staff assessment.
- Customer satisfaction tracking for regional auto groups.
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)We will only use this if we need to follow up regarding your feedback.
- Phone Number (Short answer)Enter your preferred contact number.
- Primary Purpose of Visit (Multiple choice)Select the main reason for your recent visit to our dealership.
- Overall Service Quality Satisfaction (Linear scale)Rate your overall satisfaction with your recent experience.
- Staff Professionalism and Knowledge (Linear scale)How would you rate the helpfulness and expertise of our team?
- Expectations Match Status (Multiple choice)Did our dealership meet your expectations during your visit?
- Recommendation Likelihood (Linear scale)How likely are you to recommend our dealership to friends or family?
- Additional Comments or Suggestions (Paragraph)Please share any specific feedback, praises, or areas where we can improve.
FAQ
What is a car dealership survey template?
It is a pre-designed feedback form created to help automotive businesses gather structured opinions from customers regarding their vehicle purchase or service experiences.
Can I customize the questions in this Google Form template?
Yes. Once the template is in your Google Drive, you can fully edit, add, or remove any questions to match your dealership's specific service offerings.
How do I share this survey with customers?
You can share your Google Form via direct email links, QR codes printed on service receipts, or embedded forms on your dealership website.
Where are survey responses stored?
All submissions are automatically saved in a linked Google Sheets spreadsheet, making it simple to analyze trends, sort ratings, and track performance over time.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.