About this template
Understanding customer preferences is essential for crafting candles that sell out consistently. This Candle Survey Google Form Template helps boutique candle makers, home fragrance brands, and retail shops capture actionable insights directly from their customer base. Whether you are launching a new seasonal collection or refining your core fragrance lineup, this form provides a structured way to understand what scents, packaging styles, and price points resonate most with your audience.
The template collects detailed data on fragrance preferences—from floral and woody notes to fresh and sweet aromas—alongside burn habits, preferred candle sizes, and store experience feedback. By gathering demographic details and usage habits, business owners can identify key customer segments and tailor their product development accordingly. Powered by Doc2Form, you can instantly turn this survey into a live Google Form, share it via social media or email newsletters, and watch your customer insights populate neatly into a connected spreadsheet for immediate analysis.
Key features
- Capture favorite fragrance notes and scent family preferences.
- Evaluate packaging, aesthetic appeal, and pricing expectations.
- Understand customer burn habits and favorite rooms for candles.
- Collect demographic data to segment your core buyer audience.
- Analyze responses instantly in Google Sheets with zero manual data entry.
Use cases
Gathering feedback after launching a new seasonal or holiday candle c…
Gathering feedback after launching a new seasonal or holiday candle collection.
Conducting market research before introducing a new fragrance line or…
Conducting market research before introducing a new fragrance line or wax type.
Understanding customer buying habits and burn frequency for product p…
Understanding customer buying habits and burn frequency for product packaging updates.
Running customer satisfaction polls for boutique candle shops and hom…
Running customer satisfaction polls for boutique candle shops and home fragrance brands.
What this form collects
- What is your age range? (Dropdown)Select your current age bracket.
- What is your gender? (Multiple choice)Optional demographic question.
- How often do you use scented candles? (Multiple choice)Tell us how frequently you light or warm candles in your space.
- Which rooms in your home do you most frequently burn candles in? (Checkboxes)Select all that apply.
- What are your preferred fragrance types? (Checkboxes)Choose up to two scent families you gravitate toward the most.
- List a few of your all-time favorite candle scents or fragrance notes. (Paragraph)Name specific notes you love (e.g., toasted marshmallow, sea salt, white tea).
- What candle color or vessel style do you prefer? (Multiple choice)Select the aesthetic that best matches your home decor.
- What mood or occasion usually prompts you to light a candle? (Multiple choice)Select the primary vibe you look for.
- Overall, how satisfied are you with the quality of our candles? (Linear scale)1 = Very dissatisfied, 5 = Extremely satisfied.
- What improvements or new products would you like to see from us? (Paragraph)Share any ideas for new sizes, candle accessories, or specific fragrances you wish we offered.
FAQ
How can I share this candle survey with my customers?
Once you convert this template into a Google Form using Doc2Form, you can share it via a direct link, embed it on your website, post it on social media, or email it directly to your subscriber list.
Can I customize the fragrance options and questions?
Yes! Google Forms gives you complete flexibility to edit, add, or remove questions so the survey matches your specific product line and brand identity.
Where do the survey responses go?
All responses are automatically saved in a secure Google Sheet linked to your form, allowing you to easily analyze trends, filter feedback, and review customer comments.
Is this candle survey template free to use?
Yes, this template is completely free to use and convert into a Google Form with Doc2Form.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.