About this template
Understanding how consumers perceive your brand is essential for driving growth, refining product lines, and outperforming competitors. This comprehensive Brand Survey template helps marketing professionals, researchers, and business owners collect actionable insights directly from their target audience.
Use this questionnaire to uncover how customers discover your brand, how frequently they use your products, and what they think of your online presence. The form covers core metrics including Net Promoter Score (recommendation likelihood), detailed experience matrices, and open-ended feedback channels so you can capture both quantitative trends and qualitative stories.
With Doc2Form, you can deploy this survey instantly as a Google Form, making it effortless to distribute via email, social media, or your website. All responses flow directly into your Google Workspace, allowing your team to analyze data in real-time, generate reports, and make informed brand strategy decisions faster.
Key features
- Pre-built questions covering brand awareness, product usage, and loyalty.
- Built-in rating matrices for granular product and website evaluations.
- Net Promoter Score (NPS) tracking to measure customer advocacy.
- Fully customizable questions and sections tailored to your specific brand.
- Instant data collection directly into Google Sheets for seamless analysis.
Use cases
- Annual brand health tracking and market positioning studies.
- Post-launch evaluations for new product lines or website updates.
- Consumer habit and preference research for marketing campaigns.
- Measuring customer loyalty and advocacy across target demographics.
What this form collects
- Full Name (Short answer)Optional — leave blank if you prefer to remain anonymous.
- Email Address (Short answer)Optional — provide if you would like to be entered into any promotional drawings.
- How did you first discover our brand? (Dropdown)Select the primary channel where you first heard about us.
- How frequently do you use our products or services? (Multiple choice)Choose the option that best reflects your current usage habits.
- In a few words, how would you describe our brand to a friend? (Paragraph)Share your immediate impression or association.
- How likely are you to recommend our brand to a friend or colleague? (Linear scale)0 = Not at all likely, 10 = Extremely likely.
- How would you rate your recent experience with our website and online shopping? (Linear scale)Consider navigation, speed, and ease of checkout.
- What could we do to improve your experience? (Paragraph)Share any suggestions, feature requests, or areas where we fell short.
FAQ
How do I customize this template for my brand?
Once opened in Google Forms, you can easily add, remove, or edit questions, update the color scheme, and include your company logo to match your brand identity.
Where are survey responses stored?
All submissions are securely saved in your Google Account and automatically populated into a linked Google Sheet for real-time analysis.
Can I share this survey on social media and my website?
Yes! You can share the direct link via email, post it on social channels, or embed the form directly onto your company website.
Is this template free to use?
Yes, this template is completely free to convert and use via Doc2Form and Google Forms.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.