About this template
Understanding how your target audience views your company is vital for driving growth, refining messaging, and staying ahead of competitors. This Brand Perception Survey template gives businesses and marketers a direct channel to uncover true customer sentiment, spontaneous brand associations, and emotional connections.
Use this form to collect structured quantitative ratings alongside qualitative insights such as how customers describe your brand in their own words, their recent brand experiences, and their likelihood to recommend your products or services. Built for speed and clarity, the template helps you gather actionable market intelligence without friction.
Powered by Doc2Form, you can deploy this survey in minutes and watch your responses flow directly into a connected spreadsheet for immediate analysis. Whether you are conducting a full rebranding initiative or tracking ongoing sentiment shifts, this template provides the foundational data you need to make confident, customer-led decisions.
Key features
- Measure spontaneous brand associations and core descriptors
- Evaluate customer sentiment and brand attachment levels
- Track Net Promoter Score and recommendation likelihood
- Uncover recent customer experiences and interaction quality
- Export and analyze results instantly with Google Sheets
Use cases
- Pre- and post-rebranding campaigns to measure shift in public opinion
- Annual market research to benchmark against key competitors
- Customer sentiment analysis following major product launches
- Routine brand health checks for growing businesses and agencies
What this form collects
- Full Name (Short answer)Enter your first and last name.
- Email Address (Short answer)Provide a valid email address in case we need to follow up on your feedback.
- Contact Number (Short answer)Optional phone number for research follow-ups.
- Age (Dropdown)Select your age range.
- Gender (Dropdown)Select how you identify.
- First Brand Association (Short answer)What is the very first word or image that comes to mind when you think of our brand?
- Brand Descriptor Words (Checkboxes)Select the adjectives that you feel best describe our brand.
- Feelings About Chosen Words (Paragraph)Briefly explain why you associate these particular words with our brand.
- Feelings About the Brand (Multiple choice)How do you generally feel when interacting with our brand?
- Brand Attachment Level (Linear scale)How connected do you feel to our brand compared to alternatives?
- Three Words to Define Brand (Short answer)If you had to summarize our brand in exactly three words, what would they be?
- 100-Word Brand Description (Paragraph)In your own words, describe what our company does and how we stand out.
- Last Brand Experience (Multiple choice)When was the last time you interacted with our products or services?
- Last Experience Descriptor (Linear scale)How would you rate your most recent experience with us?
- Recommendation Likelihood (Linear scale)How likely are you to recommend our brand to a friend or colleague?
FAQ
What is a brand perception survey?
A brand perception survey is a research tool used to discover how customers truly feel about your company, products, and messaging compared to competitors in the market.
How do I send this survey to my customers?
Once your Google Form is generated, you can share it via email, embed it directly into your website, or distribute it across your social media channels.
Can I customize the questions in this template?
Yes. Once the template is created in your Google account, you have full freedom to add, remove, or edit any questions to match your exact research objectives.
Where are survey responses stored?
All responses are automatically captured and organized in a Google Sheet linked directly to your form, making data analysis and reporting simple.
Who should take this survey?
This survey is ideal for both existing customers who have used your products and target audience members who are familiar with your industry.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.