About this template
Understanding how your target audience perceives your company is essential for refining your marketing strategy and driving growth. This Brand Awareness Survey template helps you capture critical insights regarding brand recall, product trust, logo recognition, and overall market sentiment.
Use this form to discover where respondents first encountered your brand, evaluate the impact of recent ad campaigns, and collect valuable demographic data to segment your audience. Whether you are launching a new product line or auditing your quarterly marketing performance, this structured questionnaire delivers actionable data to guide your branding decisions.
Built for speed and clarity, this template allows you to instantly generate a ready-to-use Google Form via Doc2Form. Customize questions, adjust styling, and share the link via email, social media, or your website to start collecting responses immediately.
Key features
- Measure brand recall and logo recognition instantly
- Evaluate marketing channel performance and ad reach
- Collect demographic and psychographic data points
- Export and analyze results directly in Google Sheets
- Fully customizable questions to fit your specific niche
Use cases
- Post-campaign marketing impact assessments
- New product launch and market research studies
- Quarterly brand health and sentiment tracking
- Competitive positioning and audience profiling
What this form collects
- Full Name (Short answer)Please enter your first and last name.
- Email Address (Short answer)Where can we reach you if you win our survey participation giveaway?
- Age (Dropdown)Select your age group.
- Gender (Dropdown)Select how you identify.
- What types of products or services are you most interested in? (Checkboxes)Select all categories that apply to your lifestyle or business needs.
- Have you heard of our brand before today? (Multiple choice)Choose the option that best describes your familiarity.
- Where did you first hear about our brand? (Dropdown)Select the channel where you had your initial introduction.
- How would you rate your trust in our products? (Linear scale)1 = Do not trust at all, 5 = Completely trust.
- Do you recognize our brand logo? (Multiple choice)Let us know if our visual branding is familiar to you.
- Have you seen any of our recent advertisements or ad campaigns? (Multiple choice)Think about ads seen online, on social media, or in print over the last 3 months.
- What are your overall feelings regarding our brand? (Paragraph)Share any thoughts, impressions, or associations you have with our company.
- Do you have any suggestions for our pricing structure or product offerings? (Paragraph)We welcome any constructive feedback on how we can better serve you.
FAQ
How do I use this template to create a Google Form?
With Doc2Form, you can instantly transform this template into a fully functioning Google Form with a single click, saving you hours of manual setup.
Can I edit or add questions to the template?
Yes! Once your Google Form is generated, you have complete freedom to edit, reorder, add, or remove any questions directly within Google Forms.
How do I distribute this survey to my target audience?
You can share your generated Google Form via email campaigns, embed it directly on your website, post it on social media channels, or target specific demographics with digital ads.
Where are the survey responses stored?
All submissions are automatically saved in a linked Google Sheets spreadsheet, making it easy to analyze trends, visualize data, and share reports with your team.
Get this form in your Google Drive
Save a copy to your Google Drive with one click (uses 1 credit). Or build from a PDF or description in the app.